Press release
Centura Health, Colorado's largest health care provider,
launched The BetterMe Blueprint Distracted Driving Challenge today
as part of its efforts to stem the increasing number of vehicular
accidents caused by distracted driving. This comprehensive online
program uses a foundation of email and social media to tap into
drivers' personal relationships to influence against high-risk
distracted driving behaviors. While several safe driving programs
exist already, the significant differentiator to this program is
the ability to track people's responses on a weekly basis to
identify the number of people who report they are actually making
changes to minimize distractions in the car. The program also taps
into the personal influence friends and loved ones can have in
changing destructive behavior.
The program is supported by the Centura Health Trauma System, which
consists of an Injury Prevention Committee that oversees more than
75 programs annually, reaching more Coloradans in more communities
across the state with education and prevention efforts for all age
groups than any other provider.
THE BETTERME BLUEPRINT DISTRACTED DRIVING CHALLENGE
• The BetterMe BluePrint Distracted Driving Challenge was created
to help Coloradans recognize when driving distractions are
happening and provide information to effect real change by helping
people minimize distractions and save lives. The online program
also enables people to share the message with family and friends in
order to create a conversation for people of all ages, and
cultivate the development of safe driving habits.
• Starting today, people who register for The BetterMe Blueprint
Distracted Driving Challenge on the Web landing page or Facebook
tab, will receive weekly emails over four weeks that enables them
(and whomever in their network they choose) to track their
progress. The program goes beyond a message, and instead creates a
personal connection for people to make safer decisions, advocating
that those closest to them are more focused behind the wheel.
• A weekly participant will be chosen randomly to win a $50 gas
gift card, and one person who completes all four weeks of the
program will be selected to win a $1,000 gas gift card.
• More information can be found on the BetterMe BluePrint
Distracted Driving Web landing page or the Centura Health Facebook
Page.
